“When executing on an idea, the path must be as smooth and positive as possible. If there are too many complications or generally just delays in the process, you will lose momentum, which must be avoided at almost any cost.”

Carsten Ladefoged, CEO, Puffins Fulfillment

This was decisive for the thoughts that the founder of Puffins Fulfillment, Carsten Ladefoged, agreed with before he threw himself into a new ambitious project with a focus on online shops. With 30 years of experience in global logistics under his belt and after talking to several online shops about fulfillment challenges, it soon became clear that their decision to outsource the warehouse part to a third party was actually the easiest.

The most difficult part was the actual execution of processes and integrations to the warehouse and fulfillment provider. When establishing Puffins Fulfillment, systems and processes were the most important parameters. It had to be easy and efficient to work with for the customers of Puffins Fulfillment and the system integrations should only take hours and not weeks.

This is precisely why we work with a cloud-based WMS system specifically developed for webshops. This ensures that our customers can grow their online shops in our system without problems. At the same time, Puffins has invested in automatic picking machines, which make the order handling itself considerably more efficient - both in terms of picking and packing as well as scalability.

Carsten Ladefoged started his career with Samson Transport in Herning and after 30 years in the USA, he now lives in Herning, Denmark.